Browsing: Taste

Some people have a special place in their hearts for sour foods, but until now their taste has been ignored — not anymore.

What are the differences between a bottle of premium, high rated Pinot Noir and a shelf classic Merlot? Well, besides a lot of money, wine critics would be quick to detail all the subtle differences that come together in an amalgam of sensations, and consequently make the premium look like a divine gift from Dyonisis […]

For all our knowledge about how the brain processes sight, sound, smell and touch, very little is understood about taste….

It never ceases to amaze me how placebo works when it comes to prices – most people tend to be greatly influenced by the price of an item they buy, when it comes to judging its quality. Believe it or not, it has even become a marketing strategy, to raise your price rather than lowering […]