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Alison Hammond was made to give an apology on ITV’s This Morning about some 'colorful language'.
Live TV often has its fair share of mistakes, but Alison and co-host Dermot O’Leary were awkwardly trying to cover up a error on Tuesday’s show when reporter Andrew Freund went a bit too far.
The expert had been discussing Beyoncé’s fans’ anger after learning that five tracks are missing from her latest vinyl album.
Freund started with: 'Alright guys, so the BeyHive is buzzing, and they’re buzzing big time, because they got their vinyls, and not all the tracks were on their vinyls, so they’re a little bit p****d off about that.'
As the camera went back to the studio, Alison looked shocked at the camera while Dermot simply face-palmed as he realized what had happened.
Not realizing his mistake, Freund continued: ‘I did some deep dive digging and figured out why this actually happened guys, basically what happens is when you make these vinyl albums, they have to book out the printing presses months and months in advance, so Beyoncé’s album wasn’t even finished yet, so she couldn’t get all the tracks to the printing album place.’
Alison quickly intervened with: 'We can’t miss an apology for Andrew’s very colorful language, so we do apologize for that.
‘It’s morning television, passions are high!
‘And obviously, Beyoncé is missing vinyl tracks, what is going on? I’m not happy about it!’
‘That’s that greatest apology I’ve heard,’ Dermot quipped.
Alison has been facing her fair share of surprises on This Morning recently, when just yesterday, a savage April Fool’s prank left her stunned.
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Performing a practical joke on his co-star, Dermot, 50, knocked over a supposedly valuable item which Alison, 49, was led to believe was worth £30,000.
And as it smashed all over the floor, she headed straight to the pretend owner to comfort her, telling Dermot off: ‘Are you actually joking me?’
Dermot meanwhile, truly getting into the role, hung his head in shame and promised to pay for it.
‘I don’t even know what to say. I’m actually going to get upset. I’m so so sorry. Babes I’m so sorry,’ Alison said with her hand placed on her heart.
Finally putting Alison out of her misery, Dermot told her: ‘I’ve only got one thing to say, which is April Fools!’
A smile spread across a relived Alison’s face before she admitted: ‘I was going to start crying. I didn’t even know what to say.’
This Morning airs weekdays from 10am on ITV1.
