Holly Willoughby is supposedly planning to expand her global brand, and has enlisted David and Victoria Beckham’s former PR team to assist with this, it has been claimed.
The presenter, 43, kept a low profile towards the end of last year following her departure from This Morning , months afterPhillip Schofield quit over his ‘unwise but not illegal’ affair Holly has since admission.
returned to Dancing On Ice with Stephen Mulhern , and recently announced a new Netflix gig with Bear Grylls, however, she’s now said to be setting her sights on becoming a global brand.A source said: ‘After everything she went through last year, Holly’s circle felt she might step away from the spotlight. Her ordeal knocked her confidence.
‘But with this new move she is actually planning to expand her brand further than ever before.’
They continued to
: ‘She feels Caroline and her team are the best people to help mastermind this and is thrilled to be working with them.’ The MirrorHolly has hired Posh and Becks’ former PR team (Picture: Karwai Tang/WireImage)
sent off at the 1998 World Cup The PR company she went on to co-found also represents the likes of Maya Jama, Sam Smith and Zayn Malik..
This comes as Holly takes on her new role, working on Bear Hunt – a reality programme which will see celebrities dropped into the jungle and become prey to survival expert Bear Grylls.
It’s been said that the Wylde Moon founder was also
eyed-up by the BBC , while reports have emerged thatITV are offering her a huge deal to remain at the channel Holly quit This Morning in October after 14 years (Picture: Ken McKay/ITV/REX/Shutterstock).
The insider continued to
The Mail on Sunday It’s claimed bosses are looking at other programmes Holly can front, as, following the Dancing On Ice final whichsaw Ryan Thomas crowned winner
, she won’t be contracted for a show on the channel for the first time in 20 years. Holly quit This Morning in October after 14 years, callingit ‘a difficult goodbye
After returning to Dancing On Ice, Holly has now announced a new Netflix series with Bear Grylls (Picture: Kieron McCarron/ITV/Shutterstock) said at the time.’
She ‘To everyone who has ever worked on the show over the years, thank you so so much. This is such a difficult goodbye, you are incredible and I forever will be proud of what we’ve done together. Thank you to everyone at ITV for being supportive. To every guest who has sat on our sofa, thank you.‘Thank you very much to the amazing audience. You have been very loyal, supportive, and the best company every day.
‘Richard and Judy stated, “we only look after this show, it will always belong to the viewers.” It has been a privilege to simply be part of its story and I believe this story has many chapters remaining. Unfortunately, though, I now feel I need to make this decision for myself and my family.
‘I will miss all of you so much. Holly.’
Metro.co.uk has asked for a comment from Holly’s representatives.
This Morning airs weekdays from 10am on ITV1. Dancing On Ice is available to watch on ITVX.
She is reportedly aiming to become a global brand.
This Morning airs weekdays from 10am on ITV1. Dancing On Ice is available to watch on ITVX.
