A super PAC supporting Robert F. Kennedy Jr.'s presidential campaign said it intends to spend at least $10 million on advertisements leading up to the November election.
American Values 2024, led by co-founder Tony Lyons, will use the ads to explain Kennedy's stances and track record before the general election.
“We probably wind up spending $10 million,” Lyons stated in an interview with The Hill on Thursday. “That would be the least we would spend.”
The super PAC will release a series of infomercials of varying lengths to clarify Bobby Kennedy’s record and views.
The infomercials will range from 30 seconds to three minutes in length, with plans to release a 30-minute infomercial later.
“I believe the American public, if they recognize what he’s done and when they learn who he really is, will be grateful and will really believe that he’s exactly the kind of president that we need at this time,” Lyons said.
Lyons mentioned they would be open to spending up to $20 million, “but it depends on how much we raise.”
The outside group announced on Monday that it would cease collecting signatures for ballot access on Kennedy’s behalf, as they've gathered enough signatures in Arizona, Michigan, Georgia, and South Carolina.
“Given the campaign’s success, we are no longer collecting signatures in any additional states, and will continue to fight the [Democratic National Committee] or [Republican National Committee] when they try to interfere with the constitutional rights of American voters who overwhelmingly want independent candidates on the ballot,” Lyons said Monday in a post on social media ..
The Kennedy campaign reported that they’ve gathered enough signatures to be on the ballot in Utah, New Hampshire, Nevada, and Hawaii, and have initiated the signature-collecting process in Texas. American Values 2024 spent $1.4 million in January and
holds over $23 million in cash, according to the latest Federal Election Commission filings from February. “So part of our job is going to be to explain to the American public that actually, Bobby Kennedy is the person who they need to fight for them because the people in Washington now are not fighting for that,” Lyons said.
A super PAC supporting Robert F. Kennedy Jr.'s presidential bid said it plans to spend 'at least' $10 million on ads leading up to the November election. American Values 2024, led by co-founder Tony Lyons, will use the ads to clarify Kennedy's positions and record before the general election. “We probably wind…